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Boost Your Earnings with Mid-roll Podcast Ads: Balancing Quality and Revenue

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Written by Jeremy Guo
Updated over a week ago

Maximize your podcast’s potential with Firstory’s Mid-roll Ad feature. By placing ads strategically within your episodes, you can earn double the revenue compared to standard pre-roll ads while maintaining complete control over your content’s flow.


Key Features:

  • Seamless Listening: Ads feature a "Fade-in/Fade-out" effect, ensuring a smooth transition that respects your listeners' ears.

  • Flexible Placement: You decide where the ad goes. While the default is 50%, you can adjust the insertion point anywhere between the 30% and 70% mark of your episode.

  • Double the Pay: We offer 2x the payout rate for mid-roll spots. All data is updated in real-time in your dashboard.

Earnings per 1,000 Ad Listens (RPM): Earning values may value depending on your region, please confirm with our Customer Support to know about the RPM for your region!


FAQ Highlights:

  • Is it automatic? Auto-enabled for FREE users. Paid users (Lite and above) can toggle it on or off manually.

  • Where can I adjust the time? You can set it during the upload process or later under "Campaigns > Settings."

  • Will it hurt my show’s flow? No. The fade-in/out mechanism is designed to integrate the ad naturally into your segments.

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