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Quick Tips for Social Media Optimization to Grow Your Podcast

Hakim from Firstory avatar
Written by Hakim from Firstory
Updated today

The competition for attention is fierce. To grow your podcast rapidly, your social media presence must move beyond simple self-promotion.


Maximize Content Value (The 80/20 Rule)

Don't just post links. Provide standalone value that hooks the user immediately.

  • 80% Value: Share tips, interesting facts, or key takeaways from your episode.

  • 20% Promotion: Use a clear CTA (Call to Action) to direct them to the full audio.


Posting Frequency & Consistency

Algorithms favor consistency. Plan your content in batches over the weekend and schedule them for the week ahead. This ensures a steady stream of exposure even during your busiest days.


Drive Engagement with FLink

Engage your audience with polls, Q&As, or guest requests. Use FLink to consolidate all your important URLs (socials, newsletters, monetization) into one optimized landing page that automatically updates with your latest episode.


Cross-Promotion

Collaborating with fellow podcasters allows you to tap into an existing audience that already enjoys the medium. It's one of the fastest ways to gain high-quality subscribers.


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