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Quick Tips for Social Media Optimization to Grow Your Podcast

Hakim from Firstory avatar
Written by Hakim from Firstory
Updated over 3 weeks ago

The competition for attention is fierce. To grow your podcast rapidly, your social media presence must move beyond simple self-promotion.


Maximize Content Value (The 80/20 Rule)

Don't just post links. Provide standalone value that hooks the user immediately.

  • 80% Value: Share tips, interesting facts, or key takeaways from your episode.

  • 20% Promotion: Use a clear CTA (Call to Action) to direct them to the full audio.


Posting Frequency & Consistency

Algorithms favor consistency. Plan your content in batches over the weekend and schedule them for the week ahead. This ensures a steady stream of exposure even during your busiest days.


Drive Engagement with FLink

Engage your audience with polls, Q&As, or guest requests. Use FLink to consolidate all your important URLs (socials, newsletters, monetization) into one optimized landing page that automatically updates with your latest episode.


Cross-Promotion

Collaborating with fellow podcasters allows you to tap into an existing audience that already enjoys the medium. It's one of the fastest ways to gain high-quality subscribers.


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